Here's A Summary Of The Most Important Digital Media Findings For 2020

In every country where we conducted surveys, the coronavirus crisis significantly increased news consumption for major media. There's been a substantial increase in television news and online news. More people now identify television as their main source of news. This is a temporary break from the trend of decreasing news consumption. Lockdowns have made it more difficult to release printed newspapers. This has increased the transition to an electronic future. While the number of people using social media and other internet-based platforms has significantly increased in most countries, lockdowns have impacted their use. WhatsApp saw the largest growth all-around, and saw increases of about 10% in some countries. Nearly half of the people who were surveyed (51 percent) were part of an open or closed online group to communicate and share data or become part of a local support group.

The trust in media's coverage of COVID-19 in relation to relates to individual politicians was high across all countries at the same level as the national governments. The trust level in media coverage of COVID-19 was twice that of messaging services as well as social media and video platforms. Global concerns over misinformation continue to rise due to the larger data set we have collected since January. Over half of our worldwide sample expressed concerns about the truth or falsity of information on the internet even prior to the outbreak of coronavirus. Although domestic politicians are the primary source of misinformation most often, in some countries (including the United States), people who consider themselves right-wing blame the media more. Facebook is the main source of false information nearly everywhere. But, WhatsApp is seen as being more responsible in areas of the Global South like Brazil as well as Malaysia.

Our January poll across countries showed that less than 4/10 (38%) of those polled said they are most likely to trust the news they read. This represents a decrease by four percentage points over the year before. The news they consume is trusted by less than half of the people surveyed (46 percent) Particularly, public broadcasters that are losing support from left - and right-leaning partisans may be threatened by increasing political polarization. Our research shows that 60 percent of viewers still favor news without any particular opinion, while just 28 percent prefer news to support or reinforce their beliefs. While the number of partisans has slightly increased in America since 2013 however, the majority of Americans still prefer news that is neutral or objective.

52 percent of people would rather that news media review false statements that politicians make (29 29.9%) rather than ignore the claims. People are less comfortable with advertisements on social media and search engines than they were with television ads for political causes. Most people (58%) would prefer that platforms block advertisements with inaccurate claims. The news on the internet has seen an increase in payments in a number of countries which include the United States at 20% (+4) and Norway with 42% (+8). However, there are smaller increase in other markets. It is crucial to remember that online news is free for most people from all nations. Some publishers might have reported a 'coronavirus increase.

The content's uniqueness and quality is what they consider to be the most important. Subscribers believe that they receive more information. However, most people are content with the data they obtain at no cost. We also observe the high proportion of non-subscribers (40 percent in America and 50 percent in the UK) and claim that they cannot convince their to pay. The more expensive subscriptions (e.g. A third to half of subscriptions are paid to national brands in countries like the USA as well as Norway. This means that there are still winners and winners and losers. However, in both countries there is a substantial number of people buying more than one subscription, and often by adding a local or specialized publication. For radio Alba A Romanian commercial radio station. The station has a format that focuses on 60 percent news from all regions and 40% music. The primary elements that are appealing to the audience are news programs that come from the county as well as special programs, in addition to talk programs. People who are interested in news, contests , and interviews However, they also are attracted to cultural shows as well as debates, entertainment and music.

In most countries local newspapers and their websites are the primary source of information about the region or town in question that reach four in ten (44 percent) every week. We find that Facebook as well as other social networks are used by an average of a third (31 percent) for local news and information. This further puts pressure on businesses and their business models. Access to news continues its expansion. Only 28 percent of all citizens prefer to start their news journeys on the internet or through an app. Generation Z, those between the ages of 18 to 24, prefer to access news through Twitter and Facebook. Instagram has witnessed an increase in news sharing across all different age groups. It is expected that Instagram will surpass Twitter in the next twelve months.

To counter the trend to multiple platforms publishers are looking for direct connections with consumers through mobile alerts or email. The United States has 21 percent of the population who access news-related email each week. This is almost 50% of the nation's primary method of accessing news. Northern European countries tend to be slower in adopting email news channels. Finland only has 10 percent. The percentage of people who use podcasts has risen significantly in the past year, even though coronavirus lockdowns could have temporarily changed this trend. Across countries fifty percent of those who surveyed (50%) say that podcasts provide more understanding and depth than other forms of media. Spotify has taken over Apple Podcasts to become the most popular podcast application across a wide range of markets.

The majority (69 percent) of people surveyed believe that climate change to be significant issue. However, there are major variations in the opinions of Australia, Sweden, the United States, and Australia. This group tends be right-winger as well as older. Younger groups access much of their climate-related information from social media, and also by following activists like Greta Thunberg. Amazon Echo, Google Home and other voice-activated smart assistants continue to gain popularity. Usage for any purpose has risen from 14 19% to 14% in the UK as well as between 7% and 12% in Germany as well as 9 to 13 percent in South Korea. We find that news use is low across every country, despite this.